Southeastern Grocers Bag for Life
REUSABLE BAGS WITH A DIFFERENCE
For our client Southeastern Grocers we had a fantastic opportunity to reflect their community mission of giving back with a suite of reusable bags with a difference.
The brief was to create a new design for the ‘Community Bag’ which is stylish, in line with the brand, and clearly communicates a $1 donation to a local non-profit. Each of the brands, Winn-Dixie, Harveys and Fresco have their own design to feel relevant to the customer.
This was a chance for us to bring our brand strategy to life and develop a more emotional connection with customers. By offering them something which benefits them (they get a beautiful shopping bag that they love), and also benefits the local community, with the $1 donation.
The final design is vibrant, playful and eclectic. It has a perfect blend of brand messaging, clever wordplay and community spirit. It really was a win win.
“Tickety Boo Creative was up for the challenge and exceeded our expectations, per usual, developing an extremely clever design that nailed every ask in the brief.”