SE Grocers rewards
Southeastern Grocers asked us to create an entire new brand and campaign that listened to the customers’ needs. The brief: a new loyalty scheme, with better benefits. They wanted to ensure these benefits were both clear and the new scheme enticing.
Excited by the brief, we created a brand and campaign for Southeastern Grocers that truly listened to the customer. From the tone of voice to the use of language to the design, we delivered.
By showing how a simple approach would be more effective and customer friendly, we developed a clear but clever name. We created fun and punchy headlines and bold typography, which reflected how easy the new scheme was to use. We gave strength through fresh branding, with a strong strategic brand approach. From the development of the new points card to the clear roll-out across the stores and online, we helped Southeastern Grocers make the complicated simple through design, copy and brand strategy.
After listening to customer feedback, Southeastern Grocers wanted to launch a new loyalty scheme with a fresh identity and better customer benefits. These new benefits needed to be communicated in a clear, fun and enticing way - and we helped them achieve this by keeping it simple!
By developing a clear programme name and creating fun, punchy headlines using bold 'stand-out' typography, we reflected how easy the new scheme is to use - and what you get if you're part of it. Our fresh branding and friendly tone of voice helped to capture customer attention right from the word go and was supported with a strong strategic approach, based on everything we'd learned about Southeastern Grocers and their customers.
From the development of a new points card, to the scheme roll-out across the 582 stores and online, the truck designs, brand guidelines, national radio commercials and YouTube adverts, we helped Southeastern Grocers make the complicated simple through design, copy and brand strategy that combined logic with imagination... and genuinely put the customer at the heart of it all.