Tickety Boo Creative

Taste of Summer

We always love a challenge! So, when Winn-Dixie asked if we could create a consistent approach to their seasonal campaigns, which was on brand, yet had a fresh and individual feel to each campaign (rather like a campaign family), we jumped on board!

 

Working with Winn-Dixie, we created the Taste of Summer campaign that both inspired and delighted the customer. Under this summer themed umbrella, we developed fresh and vibrant sub-campaigns. With its fun design and a confident strategy, the Build a Burger sub-campaign really tapped into the American cookout culture, with delicious recipes to inspire the customer.

 

The end result was a bold and vibrant campaign, which really helped set the tone for Winn-Dixie’s stores. Seeing the design in the flesh, you really do feel those summer vibes!

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