Freshness is always at the heart of a supermarket, so when Winn-Dixie asked if we could redesign their fresh produce signage as part of an updated new look to their stores, we knew how important it was to get this spot on.
Applying our insight and knowledge, we kicked off with a full audit of all their communication materials. We combined the results with our experience and strong strategic brand approach to create a clear messaging hierarchy, an updated photography art direction and a consistent brand typographic style to tie it all together. As part of this, we also designed their aisle signage, local store graphics, customer services and an opening kit for the relaunch of their new look stores.
The end result was a strong, more cohesive brand experience, tailored to the customers’ needs. This has been so successful that the our design is being rolled out though all the renewal stores.