Mercato
UPSCALE AND DOWN TO PASSION
Being retail specialists, you could say we’re incredibly passionate about food. So, when we were asked to help Mercato bring to life an ‘exceptional food experience for passionate foodies’, including local and international shoppers in their upscale stores across Asia, we couldn’t wait to get started.
We partnered on
Brand strategy
Logo design
Brand visual toolkit
Tone of voice
In-store signage
Price communication & hierarchy
Brand guidelines
Client
DFI Retail Group
Sector
Retail
Location
Asia
Everything always stems from the brand purpose, so we helped define it along with a fresh brand personality and tone of voice. Creating a distinctive way of communicating was absolutely key – thinking with passion and writing with warmth to fire up the senses of everyone in store. We wanted to create authentic foodie conversations with customers and share delicious details of exceptional food and drink to put the wow into each communication and to make it personal, by sharing the unique stories of producers and provenance.
Our new brand look and feel focused on making food the hero, as we created beautiful illustrations which feel like works of art. We designed every element, from in-store POS to new team member uniforms, re-looked at price communication and brought the passion to every department from Deli to Wine to Bakery... and the outcome? A premium, recognisable and authentic brand to rival any upscale retailer across the globe. Now that’s something to be passionate about and proud of!
“It was very exciting to work with Tickety Boo to help develop and design our new Upscale format Food Store brand look & feel. These new Upscale stores embody our values and commitment to offer great products and superior shopping experiences to our customers. The design illustrates a unique touch of modern farmhouse, and at the same time embracing the vibrancy of Hong Kong, Singapore & Malaysia.”
