The Botanical Baker
THE GREAT BRITISH BRAND-OFF
Claire, aka The Botanical Baker, charmed us with her incredible cakes that masquerade as plants and flowers. The only slight issue she found with her wondrous bakes was that they were too convincing; customers really didn’t know it was cakes they were looking at.
Client
The Botanical Baker
Sector
Food & Drink
Location
UK
We partnered on
Brand vision
Brand purpose
Brand personality
Logo design
Brand tone of voice
Print asset design
Website design
A botanical beauty
As branding and retail specialists we knew we could help Claire carve out her brand’s purpose, serve up a new identity and whip up a stunning website to showcase her work.
We began exploring the cross-section of the two worlds The Botanical Baker inhabits: baking and nature. We developed a strapline that would immediately clear up any confusion for the customer. This served as a jumping off point to inform how we approached the design elements. Creating custom illustrations, using a contemporary colour palette and an evolution of Claire’s own original logo, we developed every element of her new brand.
“I am literally lost for words! You have completely understood my brand and what it is about, I am totally blown away. I had a little cry this morning when I saw it - this is going to mean so much to my business.”
Now Claire has renewed confidence to share her amazing baked treats with a brand to match. We know she’s excited to go out and spread the word and the joy, one slice at a time.
