Winn-Dixie E-zine
TRANSFORMING THE NATION’S DIET
Increasingly, when it comes to food, customers seek healthier choices. Winn-Dixie already has an amazing range of healthy, natural and organic products to become a real destination, they just needed a way to educate their customers about their offering.
Client
Winn-Dixie
Sector
Retail
Location
US
We partnered on
Layout design
Copywriting
Photography art direction
A health-focused e-zine for Winn-Dixie
The e-zine is a showcase for lifestyle content, nutritional advice and foodie inspiration. A large part of our vision was making healthy food vibrant and exciting. We wanted to dispel the feeling that just because this food might be considered healthy, it doesn’t have to be boring or tasteless.
Instead, our photography is bold and full of colour, the food and recipe inspiration feels familiar enough to be accessible to many, while simple swaps make it more nutritionally balanced. To add extra credibility, Winn-Dixie have partnered with a registered nutritionist, Palm Valley, to offer advice, recipe ideas and savvy shopping tips to their readers.
After a successful launch, the e-zine has become a regular monthly digital publication for Winn-Dixie. It’s a nice way for them to inspire and encourage all their customers to transform the way they eat for the better.
